The long and short on Longtail keywords

If you’ve never understood what long tail keywords are and how they are important to
your local business, then this article is for you.

What are longtail keywords?

A longtail keyword is simply a keyword that has many words. The more words a
keyword has, the longer it is. In comparison a short tail keyword has one or two words
only. Let’s look at a practical example of how this works.
E.g. credit cards- short tail keyword
credit cards for students- longtail keyword
credit cards for students in medical school- an even longer longtail keyword

What are the different types of longtail keywords?

There are two main types of longtail keywords.
1. Longtail derivative keywords- these are keywords that contain the original phrase
found in the short tail keyword.
Here’s an example that will make this clear:
If the short tail keyword is Basketball shoes, then some longtail derivatives would
be – ‘Nike basketball shoes’ or ‘Adidas basketball shoes’ or ‘basketball shoes for
women’. As you can see the word basketball shoes remains the same
2. Semantic longtail keywords- these are keywords that do not contain the original
phrase found in the short tail keyword, but rather use a phrase similar in meaning
to it. Using the above example for basketball shoes, some semantic longtail
keywords would be ‘Nike basketball sneakers’ or ‘Air Jordan sneakers’. Sneakers
have a similar meaning as basketball shoes.

Why are longtail keywords important to your local business?

1. Higher rankings: Longtail keywords have less competition as fewer people use
them so you have greater chance to rank for them. For example it would be easier
for a medical practice to rank for the longtail keyword “cosmetic surgery for third
degree skin burn” rather than “cosmetic surgery”
2. Wider Net: there are many more longtail keywords than short tail ones, meaning
that you have a wider variety of keywords to use in your website content. This
will help your website capture a greater share of traffic in niche market.