If you’ve never understood what long tail keywords are and how they are important to
your local business, then this article is for you.
What are longtail keywords?
A longtail keyword is simply a keyword that has many words. The more words a
keyword has, the longer it is. In comparison a short tail keyword has one or two words
only. Let’s look at a practical example of how this works.
E.g. credit cards- short tail keyword
credit cards for students- longtail keyword
credit cards for students in medical school- an even longer longtail keyword
What are the different types of longtail keywords?
There are two main types of longtail keywords.
1. Longtail derivative keywords- these are keywords that contain the original phrase
found in the short tail keyword.
Here’s an example that will make this clear:
If the short tail keyword is Basketball shoes, then some longtail derivatives would
be – ‘Nike basketball shoes’ or ‘Adidas basketball shoes’ or ‘basketball shoes for
women’. As you can see the word basketball shoes remains the same
2. Semantic longtail keywords- these are keywords that do not contain the original
phrase found in the short tail keyword, but rather use a phrase similar in meaning
to it. Using the above example for basketball shoes, some semantic longtail
keywords would be ‘Nike basketball sneakers’ or ‘Air Jordan sneakers’. Sneakers
have a similar meaning as basketball shoes.
Why are longtail keywords important to your local business?
1. Higher rankings: Longtail keywords have less competition as fewer people use
them so you have greater chance to rank for them. For example it would be easier
for a medical practice to rank for the longtail keyword “cosmetic surgery for third
degree skin burn” rather than “cosmetic surgery”
2. Wider Net: there are many more longtail keywords than short tail ones, meaning
that you have a wider variety of keywords to use in your website content. This
will help your website capture a greater share of traffic in niche market.