Online social networks are a rich goldmine just waiting to be exploited by the savvy local
business owner. Joining these networks enables your business to tap into targeted niche
markets, gain a following and convert them into subscribers and ultimately customers.
Here are 3 popular social networks every local business should think of joining:
Today nobody underestimates the power of Facebook. It’s a social network behemoth
with over 500 million users and is the most trafficked website in the United States,
overshadowing even Google. Your local business can get a piece of the pie by having a
business fanpage drawing thousands of people whose likes, interests and hobbies are a
perfect match with your business. It is also a great way to publicize events such as sales,
discounts, coupon codes, new products, videos, real like events (concerts, shows,
seminars etc). Above all you can use its advert program to target people by their location,
likes and interests.
Despite being limited to the 140 character limit, Twitter is a great medium to create a
constant stream of information telling people about the latest happenings in your local
business. It’s almost like instant messaging to a worldwide audience, yet local enough to
draw people within a certain radius of your physical premises. Inserting links to your
website or squeeze page can garner a lot of email opt-ins
YouTube outranks all other video sharing sites with a 40% share of the gigantic 30
billion internet video content. It’s a good place to start with your video marketing. The
key to getting your site high Google rankings is to optimize your videos with keyword
phrases in your title, description and tags and to encourage viral popularity of your video
by encouraging viewers to click like or thumbs up.