Don’t hard sell
trying to sell upfront to people is a big turn off. Instead, make your
video copy about the benefits people receive if they buy your product or use your service.
Make it personal
talk about your experiences that your viewers will easily identify
with. Sharing problems you’ve personally come across and how you found answers to
them will make you relatable and likeable to your audience
Aim for professional quality
using the right tools and software you can get good
quality sound and image. Don’t just go for the cheapest equipment but one that will
provide the best video quality for your money.
You don’t always have to talk
you don’t always have to talk in your videos and this
is a big help if you’re camera shy. You can use background music and insert image text
into your video and still have great results.
Keep it short
internet users have short attention spans and usually have so many
different websites open so make your playtime up to 3 minutes at most. This will also
help you keep your videos specific to one message.
Create a plan
don’t just wing it when creating your local business video. Keep in
mind how you want to structure your video and what you will say at different times.
Once you plan ahead, the real recording will flow a lot more smoothly.
Optimize your video
your video can help boost your SEO with proper keyword use
in the title, description and anchor text links. User comments and ranking also contribute
to your search engine rankings so encourage people to ‘like’ your video and give their
Try to be creative
one of the keys to making your local business videos a viral
marketing success is if they are entertaining. You can opt for humor or for shock value-
either way, make your videos the kind people want to share with their friends.
Have a call to action
- don’t just produce a video because other business owners are
doing it but make it part of your strategy to achieve a higher goal. Ask yourself what you
want your video to achieve. Do you want more opt-ins, more visits to your online store or
more video views? Once you have identified your goal, make sure you add a strong call
to action directing your viewers to do exactly what you want them to do.
These 9 tips should help you create a better video marketing campaign for your local
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