Currently, Facebook offers the most significant source of the traffic to your website, with an estimated 500 million users who spend an average of 55 minutes per day on it, which is more than the time they spend on any other webpage, even Google or YouTube. There are two ways to draw traffic from Facebook to your businesses website, Create an Ad Campaign, or Create a Fan page.
Facebook Ad Campaigns
Unlike a majority of marketing mediums such as print, TV, Radio, or even search engine pay per click programs, Facebook offers the ability to nail down the exact demographics that you are targeting. When users sign up for the Facebook accounts, they also complete a full profile that lists their location by town, city, and country, their birth date, their age group, their interests and hobbies, their educational background, etc. Furthermore, once they become fans or members of Facebook groups, this information is added to their profile. What does this mean for you as a local business owner? Your ads will then be featured on the Facebook pages of those within your specific target market. When they click on your ads, they will be taken straight to your sales page on your business website
Facebook Fan Pages
It’s relatively easy to increase the numbers of your fans. Just by creating a fan page, it will be indexed in the Google search engines where you can draw in visitors. Also, you can create ad campaigns that direct prospects to your fan page. You can also invite people to your fan page from fan pages run by other people by entering your keywords into the Facebook search box and looking up fan pages with a good following. When you arrive at that fan page, you can click on the link written: “6765 people like this” and a new box title “People who like this page” will appear and you can click the tabs next to each fan to add as a friend. However, do not invite more than 20 people per day as Facebook will slap you with a ban. The fantastic thing is that Facebook does the rest of the legwork for you. Every time someone joins your fan page through any of the above methods, Facebook automatically tells that person friends, and when they join, Facebook tells their friends too hence the viral nature of Facebook. Done correctly, you will be raking in fans in no time, and through your content will be able to direct them to your website sales page to buy your products and services.
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