Local Business and SEO: Start an SEO Marketing Campaign With Keyword Research

Local business owners who succeed with SEO marketing can compete in an ever-changing
marketplace, and can keep their businesses operating and thriving, even during challenging times
like these. If you’re new to SEO, it is understandable that you’ll have a lot of questions. When
we talk about how SEO works, there is a lot of ground to cover. Like anything else, you’ve got
to have a starting point. Keyword research is one of the most important aspects to using SEO
within the framework of your business.
Here are three things that will make the process of keyword research geared toward eventual
SEO marketing a lot easier. Don’t worry – once you get started, you’ll find it’s easier than you
may think.

Tools Are Important!

Google’s Adwords for small businesses costs a little money, but is one of the easiest, most
comprehensive tools you can use to research keywords. If you want to get your SEO marketing
campaign up and running quickly, hiring an expert to do the research for you can take the
frustration as well as most of the time out of the process. While you might feel tempted to do
SEO marketing research all on your own using free tools, keep the fact that your time is valuable
in mind, and weigh the costs of using that time to do your research versus using your time in a
more profitable way.

Get In The Back Door

If your business is in a specific niche – let’s say, restaurants in Washington, DC, then you might
have a tough time trying to outrank top competition. So, shoot for the back door. Use the fact
that many consumers use misspelled words, and keep that in mind while you’re looking for the
right keywords to use within your SEO marketing plan. In addition, think about using words that
competitors might not have thought of, and think about using various combinations of keywords
to help your local business rank better.

Be Specific!

Combine keywords so your site is easy for search engines to find. Using our DC restaurant
example, let’s say you offer sushi. Use combinations of the words “sushi”, “Washington”, and
“DC” instead of just using the word “sushi” to try to rank. Test this out for yourself: Type
“sushi” into your search box, and look at what comes up. Next, type “sushi Washington”, and
you’ll see some better results. Finally, type “sushi Washington DC” and you’ll see a
comprehensive list of restaurants that rank for sushi in DC. Failing to be specific is a major
waste of time and money, so don’t skip this step!
With just a little knowledge of your own, as well as a clear goal in mind and a smattering of
professional assistance, you can conduct your research quickly and start optimizing – it’s money
well spent, especially when you consider the fact that SEO marketing is one of the best ways to
make your business, whatever it may be, better than ever.