Internet marketing terms can be quite confusing especially to anyone new to marketing their local business online. Here’s a list of terms with simple definitions to help you navigate the internet marketing landscape
Above the Fold: This refers to the visible part of a webpage once it appears on the screen.
Affiliate: This is an online sales person who promotes a merchants products, services and marketing programs in exchange for a commission. The commission can be based on sales or leads.
Affiliate Network: A company that connects affiliates with affiliate merchants and handles the administrative functions such as registration, payments, and tracking.
Autoresponder: Software that automates your email functions, automatically sending
emails for you. It forms an essential part of email marketing.
Banner Ad: an ad that is in the form of a graphic image.
Blog: an online journal that is updated by ‘blogging’. Blogs are now commonly used as websites due to their ease of use.
Browser: A program that help you access information on the Internet. Popular ones include Mozilla Firefox, Internet Explorer, and Safari
Click-Through: When a user clicks on a link and arrives at a Web site.
Click-Through Ratio (CTR): Percentage of visitors who click through to a merchant’s Web site.
Clickbank: a popular affiliate network that is mostly handles distribution of digital information products and acts as a payment processor for many merchants e-commerce transactions
Conversion: When a visitor to a site completes a desired action like signing up or purchasing a product.
Conversion Rate: shows the ratio of conversions to the number of visitors who visited your site, expressed as a percentage.
Cost per Acquisition (CPA): the cost of acquiring a conversion
Cost per Click (CPC): the cost an advertiser pays each time a visitor clicks on a link.
Cost Per Thousand (CPM): the cost an advertiser pays each time an ad is displayed 1000 times.
Domain Name: a website address. Also known as URL.
EPC: this is a calculation of your average earnings for every 100 clicks on your buying
Forum: a group of people who meet online to share about a common interest.
Google Adsense: the Google advertising program that places ads on people’s websites and pays the owner of the website a percentage of the ad fees.
Google Adwords: Google’s Pay Per Click (PPC) advertising program.
Home Page: the first page that appears when people visit your domain name or website address.
Hypertext Markup Language (HTML): the computer language used to create web pages Impression: the number of times your ad is displayed
Joint Venture (JV): a business partnership between two websites or online businesses for the purpose of a particular project.
Keyword: the name given to words surfers use to search for information on search engines
Keyword Density: the ratio of a particular keyword to the total words in an article expressed by percentage
Link: text or images which when clicked open another webpage.
Multi-Level Marketing (MLM) : a marketing method use to sell products and services using commissioned salesmen or distributors who in turn recruit more salesmen thus creating a network of distributors. It is also known as Network Marketing
Newbie: a term used to describe someone who doesn’t know a lot about the internet and is new to how it works.
Niche Marketing: Marketing that focuses on a specific and small part of a larger market.
Real Simple Syndication (RSS): a service that distributes your website content across the internet using syndication.
Search Engine Optimization (SEO): the practice of choosing the best keywords and correctly positioning them within a websites content to ensure higher rankings on search engine results.
Social Marketing: marketing that uses online social networks such as Facebook, Twitter etc.
SPAM: a slang word referring to emails one did not request for often containing ads for products and services.
Squeeze Page – also known as an opt-in page. Used mainly to collect a visitors name and email address.
Viral Marketing: a form of marketing where sites visitors let other people in their social network know about your products, services or content. They may pass this information through emails, Facebook, Twitter or apps like Foursquare. It often happens very fast hence the term ‘viral’
Web Host: a company that handles your website files so that they can be published online.