A mistake local business owners often make with their social media strategy is failing to link their social media accounts to their website or blog. They often treat these two as totally separate entities, yet when connected together they can generate more traffic and leads to their business whilst also saving them time and effort in manually operating the two separately. Here are 2 ways to link your website to your Facebook account.
1. Position a Facebook Like Box on your website or blog
What is a Facebook like box? It’s a small blue box with a thumbs- up image with ‘like’ written next to it. Once you place this social plugin on a page within your website,
It allows readers of your site to click on it every time they like a piece of content such as an article, blog post, video, poll etc.
It helps readers to see which of their friends also likes your business website,
It allows them to see how many people have already ‘liked’ your site.
It helps Facebook fans read the latest posts from your site
It can generate more likes from other fans by them just clicking the like box without having to visit your site
2. Set up an automated system to publish content to your Facebook page