Web analytics is a key component of your local business website. You may be wondering
what exactly web analytics means. In simple terms it means the analysis of your website
using both quantitative and qualitative data to measure the performance of your website.
In other words it gives you vital statistics about your website. There are many web
analytics tools available, both free and paid.
One of the most suitable free web analytics tools that a local business owner can use is
Google Analytics, which is used by around 5,000 of the top websites globally but is
simple enough to be used by a local business website. If you would like to find out where
your traffic is coming from (social media, Google searches, email marketing, mobile
marketing etc), what activities your visitors perform on your site, how much time they
spend on your site, how often they come back and other important information, then it
would be a wise decision to install this free tool on your local business website.
The first step is to create your Google Analytics account and this article will show you
how to do that.
1. First create your Google Adwords account at www.adwords.google.com
2. Sign into your Adwords account and go to the Analytics Tab. Click continue
3. Use the drop down menu to choose which site you wish to track with Google
4. Check the box underneath the drop down menu to connect your Adwords and
5. Click on “Link Account” button
6. Set up your website profile
Next to the website you wish to track, click on the “edit” button
The profile settings screen will appear. Click on the “edit” button
Enter your profile information: your profile name, your website url and
your website homepage url
If you have e-commerce on your website such as a shopping cart, you will
want to enable the E-Commerce Analytics by clicking ‘Yes’
Click ‘Save Changes’
In the next part of this article, we will look at how to grant access to other users and how
to get your tracking code.
How To Create A Google Analytics Account For Your Local Business Website: Part
In a previous article, ‘How To Create A Google Analytics Account For Your Local
Business Website: Part 1’, we looked at the first steps in creating a Google Analytics
account and in this article we will complete the last 2 steps.
1. Grant access to other users
This section allows you to add other people you may have hired to handle your
Analytics account so that they can have access to the data and reports
Enter their Google email account, first name and last name
Choose what you want them to have access to using the Access Type drop
down menu. You can choose either of 2 options: view reports only or
Account Administrator which allows them to view reports and also edit
the account settings
If you choose the view reports only option, you need to choose the profiles
or the website you want them to have access to. You can do this by adding
the profiles to the Selected Profiles List.
Click on Finish to add the new user.
2. Get your Tracking Code
You have now set up your website profiles and need to get your tracking code so
that you can insert it into your website and be able to get reports from Google
Analytics about your websites traffic activity.
On the website profiles page, all websites which don’t have a tracking
code will have the term ‘Tracking Unknown’ displayed next to the profile.
To get the tracking code, click on the ‘check status’.
Your tracking code will appear with its own Analytics ID. This code is
then copied and pasted into your websites HTML so that it is on each and
every page of your website
Once the code has been installed on each page of your website, Google
Analytics will start collecting data from your website which you will be
able to access in about 24 hours. Armed with this information you can
compare your local business with its direct competition and also improve
your online strategy to get better results.