Having a Facebook fanpage has become an absolute necessity for any local business, but
people often wonder how to communicate with their fans on a daily basis. Here are a few
pointers on how to actively engage with your Facebook fans and have a vibrant fanpage.
1. Provide Valuable Content
Creating and posting valuable content is the first key to pleasing your fans. When
you post your status updates, you have a range of content to use to keep reader
interest high. For example, you can refer them to your website blog posts, ask
them questions, use entertainment and humor, post videos and photos, organize
contests and competitions, use quizzes, employ trivia, give links to external
content on other websites that are relevant and interesting, use hot topics that are
trending at the moment as a point of discussion etc.
2. Encourage Interaction
Another tip to having an active fanpage is creating an environment where your
fans naturally respond to interacting with one another. Your role as the
administrator of the fanpage is to provoke fans to comment and to share their
thoughts with one another. This clever tactic will allow you to take a back seat
and allow the fans to stir up the activity on the fanpage.
3. Make a Personal Response
A third way to engage your fans is to personally respond to questions and
comments. It makes no sense to have a one-way communication where all you do
as the local business owner is just post status updates. By replying to your fans on
a one-on-one basis shows that you are human and interested and your fans will
respect and like you more for that. Too many businesses are spamming their
Facebook fans with automated status updates, so a personal touch on your part
will put you miles ahead of the competition.