How Facebook can boost your local business SEO

With Facebook achieving a Google page rank of 9 out of 10, your local business
Facebook fanpages can easily clinch the top spots on the search engines if you know how
to properly optimize your pages. Here are some ways to optimize your local business
Facebook fanpage

Use your primary keywords in your fanpage name

So if you want to rank well for the term ‘cosmetic surgery tips’ then your fanpage
name could be “Cosmetic Surgery Tips from Dr. X”
Every time you post status updates or comment on other people’s pages, your fan
page name full of those keywords will keep popping up everywhere and get
indexed by Google each and every time.

Content

If you can’t use the keywords in your business page or fanpage title
because it wouldn’t sound right or if someone else has taken it, then use the
keywords in your content. In the above example, the doctor could give his readers
a daily cosmetic tip and write his post as Cosmetic Surgery Tip No. 5 and the next
day write Cosmetic Surgery Tip No. 6. Google will index that content and your
page can find itself being ranked well on Google.

Facebook URL

Make your Facebook URL match the most important keywords
you want to be ranked for. Using our cosmetic surgery example, the doctor would
customize his Facebook url as http://www.facebook.com/cosmeticsurgerytips

Fresh Content

Just as you would create a continual stream of article and blog
content for your website to improve your SEO, the same applies to your Facebook
fanpage. Continually engage with your fans and post status updates, video
content, notes and photos using your keywords and this will feed the search
engine crawlers as they search for fresh content to index

Build Links

You can also build links to your fanpage from your local business
website, article content in article directories, your Squidoo lenses, your YouTube
videos and other content. Try and use your keywords as the anchor text to boost
your page rank higher.