Article marketing is one of the most common ways to drive traffic to any website and has
been used by almost every internet marketer. Local business owners can easily do the
same by writing articles about their business niche and draw interested readers to their
website or blog where they can opt-in to their email list.
The critical advantage that local business owners have in article marketing is the credibility
associated with a brick-and-mortar business. The internet has been flooded with briefcase
marketers selling digital products making many people wary of signing up to email lists.
However, as a local business owner, having a physical business location and legally
the registered business name gives you incredible leverage in article marketing directories.
First of all, when you register your account, you do not need to use an alias and can be
upfront about who you are. You can use your real names and upload a genuine photo of
yourself. Secondly, you can position yourself as an expert or authority on the subject by
creating a resource box full of trustworthy, correct information. The resource box is
essential as it gives the reader of your article information about yourself, your
line of business, and your website. Readers are more likely to click on a local business
owner’s resource box than one created by an anonymous, pseudo-named marketer.
Let’s look at a practical example. Assume you are a local gym owner and professional gym
trainer. You write an article on how to lose weight with exercise training and include a
resource box. Assume an internet marketer wrote a similar article and also added a
resource box. If you compare the two resource boxes, you will realize the distinct
advantage you have from owning a physical business
Your resource box:
Get more weight loss tips from Tony Marcello’s exercise blog at tonymarcello.com.
Tony is a certified gym instructor with over 15 years experience and has helped over
Five thousand men and women lose weight at his acclaimed San Diego gym, “Gym Masters.”
Internet Marketers resource box:
Get more weight loss tips from loseweightnow.com
Notice the difference? Article marketing is a gold mine for local business owners.