Google Places has always been an essential part of local business SEO, but the release of
the Google Places App for the iPhone has now made it an absolute must for every local
business to get listed. This means that local search on the world’s largest search engine
just got a whole lot easier for smart phone users who account for 25% of internet traffic.
Getting found by mobile surfers at a touch of a button has now become a critical internet
marketing strategy for all local business owners.
Here are a few tips to improve your Google Places ranking as a local business:
The location of your local business in relation to the centre of your city or town will
affect your rankings. If you are located in a small town this may not apply to you, but
for a local business operating in a larger metropolis, your business address will be
included in particular area such as a major street or part of a city. It is absolutely
important to get listed if you want to be found on the Google Places App when a
mobile user is in your area
Google search feeds on information so fill out all the fields on your Google Places
form. This will give Google more data to use and result in more accurate rankings.
Make sure that all details are exactly the same as what you have listed on your
website and your directory listings. There should be no mismatches in your business
address, telephone numbers and other data as any inconsistency will make it more
difficult for Google to rank you.
3. Directory Listings
Google uses data from major directories in addition to the data on your Google Places
form to generate search results. Therefore make sure your local business is listed on
high-quality directories such as Yellowpages, infoUSA and others that Google ranks
highly. As you fill out the forms on these directories, remember to keep all your
business details standard including addresses, phone numbers, keywords, categories
and so forth.
Finally, get as many reviews as possible for your Google Places listing. Local
businesses with more reviews get higher ranking and also get more attention from
surfers because of the comments and the bright yellow stars that appear next to the
listing. It’s not hard to get reviews- you can ask your website visitors using a link on
your website or your customers in your store. You could provide greater incentive for
them to review your business by rewarding them with coupons and free deals for each
review. The important thing is to get as many reviews as possible.