You know your small business exists. You probably spend a good portion of every day running it! The question is, how can you get people who have never been there before to notice you? Google Places is one great way to do it. Whether you are on a well-traveled corner, or if you’re tucked away on a winding country lane, Google Places will inform potential customers about your location, as well as give them information about the products or services you offer.
What Is Google Places?
Google Places is a free service offered by Google to help business owners inform consumers about their hours of operation, products and services, special offers, and more. Your business can display photographs and videos on Google Places, and you can communicate with clientele and get valuable feedback that can help you improve your bottom line.
What are Google Places Tags?
Google Places offers and additional service that places unique tags that look like coupons over your business. Tags are a way to stand out to potential customers, and while they don’t improve SEO rank, they do create better-perceived value. As of January 2011, it is free to try Google Places Tags for 30 days, and the service costs a flat rate of $25 per month if you choose to continue using it.
Why Google Places Works So Well
According to the folks at Google, one in five internet searches are directly related to locations. Since Google places allow business owners the ability to update their offerings in real-time, customers can find you, and you have the opportunity to create a sense of excitement by adding exclusive coupons just for customers who find you on Google Places. Add Google Places for smartphone users, and you might see your business improve by leaps and bounds. The bottom line is, your customers and potential new clients are looking for what they want on Google, and if you are there, you are going to be noticed. No one can pass up a great deal, so come up with a promotion, put it up on your Google Places Place Page, and watch the magic happen.