YouTube provides your local business a chance to get before the eyeballs of millions of
people all across the globe, a much more powerful marketing tool than you could
possibly imagine. But how does a small business owner hit it big on YouTube, especially
when the most popular videos seemed to be rather outlandish such as talking bobble
Here are some key ingredients to getting your video noticed on YouTube:
Choose the right keywords.
To help your business video get found in YouTube’s search engines results, you will
want to use keywords that filter through the millions of viewers to target the small
number of specific people your business niche reaches. Using longtail keywords will
yield highly targeted viewers. For example it is better to use the keywords “real estate
Atlanta, GA” instead of “real estate”.
Put a quirky twist to your message
This is where most businesses get their video marketing messed up because they don’t
understand that YouTube has a strong entertainment factor and that’s what attracts
viewers. No matter what you’re selling you must have an amusing twist that engrosses
people attention, even if you’re selling something as mundane as industrial equipment.
And that’s when the viral power of YouTube will skyrocket your views.
Create a YouTube channel
This becomes like your own TV station where all your uploaded videos get stored and
where viewers can join as subscribers. Your subscribers are like your fans and followers
whom you can interact with and who will spread the word around about your business.
Network amongst the YouTube community
You can get your business noticed in the hallways of the YouTube community by
contributing comments on other people’s videos, sharing with others within groups
related to your niche or creating a group if one doesn’t exist yet. Soon you will become a
go-to authority in your field that will boost your local business’s presence on the site.