You’ve heard all the buzz, and your curiosity has been piqued. What in the world is social media
marketing, and, can your company benefit from it?
What is Social Media Marketing?
In a nutshell, social media marketing is a form of marketing your business via platforms labeled
“social media.” Sites like Facebook, Twitter, Foursquare, and LinkedIn might be things you
have heard of, and you might very well have noticed certain types of businesses using these
platforms to create excitement about the products and services they have to offer.
Why is Social Media Marketing Successful?
Social media marketing at its finest helps businesses to connect with existing clients and
potential customers on a whole new level. People find things they like, and they share them with
others. As the sharing continues, the businesses that use social media marketing to their
advantage see amazing growth, and find that their interactions with their clientele are, overall,
much more positive.
What Kind of Businesses Should Use Social Media Marketing?
Whether you have an apple orchard or a dairy farm, a restaurant or a bike shop, an auto
dealership or a nightclub, a midwifery practice or a life insurance company, social media
marketing should be part of your overall picture. Simply put, there is no type of business that
cannot put social media marketing to work!
Let’s pretend for a moment that you have an apiary. You and your honey bees spend summers
growing flowers and making honey. How can social media marketing work for you?
First, you connect with people who are interested in what you have to offer. You don’t make
them come to you – you link to them. Linking to other businesses is helpful, so in your case,
let’s make friends with local restaurants, bakeries, greenhouses, and farmers. They’re out there!
Now that you are friends with them, you can attract their friends. You’re suddenly very popular
– and people want your honey. They find out you sell honey online, and they order it like crazy.
Now, you keep the buzz going. Keep putting pictures of your gardens and videos of your bees
up on your Facebook page. Make it fascinating. Show your passion, and share your interest in
keeping bee populations healthy – sell honey and related products all at the same time.
As you do this, you’ll find you’ve got the kind of clients you want and need – and best of all, you
don’t need to do much to make this happen. No matter what kind of business you have, get in
touch with a social media marketing expert and put them to work. You’ll find the rewards are