With today’s technology usage on the rise, more businesses are jumping on the social networking bandwagon. They are taking advantage of the world’s fascination with social networking sites like Facebook. People are using Facebook to connect with their friends and family members and to meet other people who share their interests. Businesses can use those connections to enhance their exposure to a larger number of potential customers with Facebook Ads.
What is Facebook Advertising?
Facebook Ads is a unique program for business that are wanting to connect with a smaller demographic of individuals. Businesses can create advertisements that may be linked to a Facebook page or an external site. Customers can choose to click on the link to get more information on the product or service. The advertisements appear on the home page or even in the news feed of the customer’s Facebook page. Facebook is different from other platforms or programs in that it uses a Social Graph to enable its members to get messages only from their friends and other people they choose to be in their groups. Previously, people relied on email to communicate, but would have to deal with a lot of spam and junk mail. However, with Facebook, there is no spam or junk mail. The only advertisements that are displayed are chosen through a filtering process that uses descriptive words the user puts in their profile.
How can businesses develop PPC (pay per click) advertising using Facebook Ads?
Businesses can create an account with Facebook, then decide what product or service they want to promote. They must first read Facebook’s terms and conditions because Facebook is very strict with their advertisements. Individuals use Facebook to get away from regular advertising. Businesses must understand this and be able to think outside the box when creating their ads. Advertisements should be written in a way that will capture the user’s attention without making them seem like they are being sold to. Images help with creating effective advertisements. When creating advertisements to be placed in Facebook Ads, there are certain criteria that are used. The headline itself is limited to 25 characters and the body can be in paragraph form. The body has the ability to contain 135 words, which is more words than in other PPC programs. The use of images and photos is strongly encouraged for each advertisement. The most important feature of Facebooks Ads is the ability for businesses to select specific demographics so they may target select groups. The most effective advertisements are the ones that make the reader feel like he or she is speaking to a friend – so forget the old ways of advertising, and have fun while your business grows!
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