Creating a Content Library

Marketing your business in a digital age can be overwhelming. Today, every business needs a website for credibility, and it must be Search Engine and mobile friendly. Along with a website, every business needs a Social Media presence and online advertising capabilities. Navigating the vast opportunities on the web can be confusing and time-consuming for busy entrepreneurs. But there is an easy method to prepare for sales and marketing opportunities before they arise. Creating and maintaining a content library allows busy entrepreneurs to prepare the content needed to take advantage of the online opportunities available. This digital catalog of sales material and information about your company and your industry and be used for both internal and external marketing efforts.

An Internal Content Library is created to hold sales and marketing materials. Appropriately named "Internal," this catalog is accessible only by your staff. Here you would store all available sales aids to be reused again and again. The time-consuming aspects of design and production are behind you. When sales and marketing opportunities arise, assets are readily available for print or digital access.

An internal catalog of materials allows teams to edit and edit content again and again reducing the time-consuming process of creating unique materials. When opportunities arise, assets are readily available for print or digital access. Content can include: Print Advertising, Business cards, Flyers, Posters, Brochures, Letterheads, Invitations, Gift Certificates, Product Information Sheets, Service & Pricing Menus, Restaurant & Catering Menus, Digital Advertising, Logos, Banners, Memes, Blog Posts, Blog Post Images, Social Media Posts, Social Media Images, Social Media Ads, Infographics, Email Templates, Email Signatures, Website Buttons Templates, Power Point Templates

An Internal Content Library is a valuable asset. For example, let’s say an advertising opportunity presents itself. A publication is offering a last minute, super deal. With a content library at your disposal the work’s been done, the design is approved, the copy is written. In a few minutes, rather than hours or days, you can take advantage of a deal. A content library makes relevant assets available for the life of your business.

An external content library will contain information that clients and prospective customers are able to access. These digital, and possibly downloadable, assets serve to inform clients about your products and services, along with information about your industry. Relevant information will draw searchers to your website. Increasing traffic to your site will boost search enginge rankings as well as increase awareness for your business, increasing sales.

Some types of information offered in an external content library include Ebooks, Tutorials, Webinars, Podcasts, Whitepapers, Infographics, Research Studies

To lead more traffic to your website, offer valuable assets and advertise their availability. When a new asset is added, announce the availability on your Facebook and Twitter pages. By sharing links via social media platforms you can lead interested prospects back to your website. By placing videos on YouTube or podcasts on iTunes you can add a link back to your library. Always add a "Share" button to external assets. Once the assets are created they can be used repeatedly, in various ways, to promote your business.

By maintaining a content library, time can be scheduled to focus on updating assets monthly or quarterly, rather than breaking into a busy day. Maintenance tasks can be assigned and scheduled. Management holds the administrative access to monitor and approve who can add what to a library.

It is important to keep your content library up-to-date. Assets must be current to offer users immediate access to company sales materials. Updated projects can be added, while blog and social media posts can be written for later use. With assets at your fingertips, sales and marketing opportunities increase and update deadlines are easier to accomplish.

External assets must be updated to offer clients and prospects sufficient reason to return to your page. Relevant information will increase the value of the library and thus increase the frequency of visitors.

External content also an excellent tool for creating a database. Visitors to your library create the perfect opportunity to offer a newsletter subscription or promotional information.

The more quality information you can provide, relative to your industry, the more visitors you will acquire. The ultimate goal - create assets that prospects will see as valuable enough to share their e-mail address or contact info.


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