Category: Tracking

Why Every Local Business Needs a Mobile Optimized Website

Apart from having a regular website, every local business owner should consider getting a mobile-optimized website for their business for these key reasons: 1. Mobile technology has grown astronomically over the past couple of years. It is estimated that 91% or 285 million Americans are mobile phone subscribers and are increasingly using the phone for […]

Internet Marketing Terms Explained

Internet marketing terms can be quite confusing especially to anyone new to marketing their local business online. Here’s a list of terms with simple definitions to help you navigate the internet marketing landscape Above the Fold: This refers to the visible part of a webpage once it appears on the screen. Affiliate: This is an […]

How to Create a Google Analytics Account for Your Local Business Website

Web analytics is a key component of your local business website. You may be wondering what exactly web analytics means. In simple terms it means the analysis of your website using both quantitative and qualitative data to measure the performance of your website. In other words it gives you vital statistics about your website. There […]

How Google Analytics can Track your Local Business Keywords

One of the little known features of Google Analytics is the Auto-Tagging feature which helps measure the performance of your keywords. This is especially useful if you use PPC marketing methods since it will help you see which keywords are resulting in the most conversions. Auto – Tagging also automates your keyword tagging by linking […]

Location –Based Social Media For The Local Business: Tips To Getting Started

Here are a few tips to help you get started in placing your local business on the geographic, social media map. 1. Do your research Before launching your business into location-based social media, its best to test the waters first by doing it on a personal level. Get yourself a smartphone, download apps such as […]

Mobile Optimized websites explained

Most local businesses often don’t quite understand what mobile-optimized website is all about and in the process leave a lot of money on the table as they fail to tap into the enormous opportunities available through mobile marketing. I hope that by the end of this article, you will have a clearer understanding of mobile-optimized […]

3 Ways A Local Business Can Increase Sales Through Mobile Marketing

Mobile marketing is a marketing method very well suited for the average local business. Small and medium enterprises that struggle competing with the big boys in the industry can use mobile marketing to get an edge. Here are 3 ways your local business can use mobile marketing to grow sales: 1. Social Media The most […]

3 Free Web Analytics Tools Every Local Business Website Should Use

If you’ve ever thought of shelling out wads of hard-earned cash for a paid web analytics tool, then you might want to think again after reading this article. Listed here are 3 of the most popular free web analytics tools from some of the biggest internet companies, which you can use on your local business […]