Category: Reputation Management

8 more ways your small business can dominate the search engines

One of the most effective ways to take control of your online business reputation is to dominate the first few pages of the leading search engines – Google, Yahoo, and Bing. Here are eight more ways to make this strategy work 1. Forums and Groups -Join industry, professional, or location-specific forums or groups on Google […]

Why negative reviews may actually be a GOOD thing for your small business

Every business owner wants to read glowing online reviews about their business. After all, great online reviews are proven to have a positive effect on the company’s bottom line. However, a few less than perfect reviews may be a good thing for your business for the following reasons: 1. Believable If you have a 100% […]

What is online reputation management and what does it mean?

There’s been a lot of talk about online reputation, and as a small business owner, you may have probably had several internet marketing consultants contact you offering this service. But what exactly is online reputation? This article looks at the definition of the term and how it applies to your small business. Online Reputation refers […]

What does online reputation management involve?

There are several activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your control such as having your website, blogs, social media accounts, business directory listings, web 2.0 sites, syndicated […]

Every Small Business Should be Managing Their Online Reputation

One of the biggest mistakes any small business owner can make is to believe they don’t need to engage in online reputation management, just because they run a small business. Nothing could be further from the truth. The very fact that you run a small business makes it all the more imperative to manage your […]

How to handle negative online reviews about your small business

Negative reviews can really be stomach curdling to read for any small business owner. “Your Company sucks.” “My order got messed up and it’s your fault.” “I will NEVER order anything else from your business.” “Do your employees know how to spell C-U-S-T-O-M-E-R S-E-R-V-I-C-E?” Without a doubt, any business large or small has it’s share […]

How to use offline feedback forms to collect positive reviews

One of the challenges small business owners have is collecting positive customer reviews in an online format. Here are a few reasons for this: Customers often give a majority of their feedback verbally at the offline place of business spontaneously. Customers will often completely forget to leave a review online once they leave the business […]

How to collect video and photo customer reviews

An often overlooked method of collecting online customer reviews is through videos and photos. With so much emphasis on written reviews, no one bothers thinking about video and image reviews. Yet, they have a more powerful influencing effect than text due to their visual and audio benefits. A majority of people take in information better […]