As a small business owner, you have a lot on your plate. Unlike your corporate counterparts, the average entrepreneur does everything from answering the phones to making sales calls. And when it’s time to make a copy for marketing and PR, local business owners attempt to do this too. But here’s the problem: Most small […]
Category: Local Business
The Secret Way To Get Your Local Business On The First Page Of Google
Achieving first page ranking on Google’s search page results doesn’t need to be as daunting as people make it out to be. A well kept secret to rocketing your site to the very top rankings is by posting optimized videos about your local business’s products and services to YouTube or any other video sharing site. […]
The long and short on Longtail keywords
If you’ve never understood what long tail keywords are and how they are important to your local business, then this article is for you. What are longtail keywords? A longtail keyword is simply a keyword that has many words. The more words a keyword has, the longer it is. In comparison a short tail keyword […]
Minding Your Email Manners: Tips to Avoid Offending Your Subscribers
Email marketing is a very direct way to market your local business but it is also a very direct way to offend your subscribers if you go about it the wrong way. Here are a few tips to keeping your business in your client’s good graces and out of their spam box. 1. Always send […]
Master Keywords that Unlock Your Local Business
Keywords are the lifeblood of marketing your local business online and this article will show you certain keywords that will drive the right traffic to your site and also trigger the desired response from them Must have keywords- always use these keywords in your copy. They trigger emotional responses from people. Amazing, Anniversary, Basic, Best, […]
How to Get Your YouTube Viewers To Take Action
Common mistake business owners make in video marketing is to make a great video, upload it, and then do nothing and yet wonder why they never sell anything. The truth of the matter is that any self-respecting local business wants to ring up sales, not just to entertain or inform people. The problem is that […]
How to get people to open your local business emails
“The money is in the list.” Almost everyone marketing online repeats this statement over and over again, but in reality, the money is in the list only if people open your emails. If your subscriber doesn’t open his mail, your business will not make a sale. The average person gets around ten emails a day. […]
High Authority Backlinks for Your Local Business Website
Backlinks are an important part of SEO, but just not any backlink will do. The quality of your backlinks is definitely more important than the quantity. Two quality back link will boost your rankings more than four poor quality backlinks. High authority websites with a high page rank are respected by search engines and they […]
Getting your local business noticed on YouTube
YouTube provides your local business a chance to get before the eyeballs of millions of people all across the globe, a much more powerful marketing tool than you could possibly imagine. But how does a small business owner hit it big on YouTube, especially when the most popular videos seemed to be rather outlandish such […]
Converting Lists Into Cash: How To Get People To Click And Take Action
When I think of ways to get my email list subscribers to click my links and take action that will generate sales, I often remember the saying that goes “you can get a horse to the well, but you can’t force it to drink.” That analogy is so true in email marketing because you can […]