Category: Business Building

4 Reasons Why Local Business Owners Should Consider Hiring Freelance Copywriters

As a small business owner, you have a lot on your plate. Unlike your corporate counterparts, the average entrepreneur does everything from answering the phones to making sales calls. And when it’s time to make a copy for marketing and PR, local business owners attempt to do this too. But here’s the problem: Most small […]

How to Make Your Local Business Copywriting Work

As a small business owner, copywriting is one of the most important tools you have at your disposal to get customers to spend money with you and not your competitor. Why? Well because at the end of the day almost all your marketing communication will fail or succeed because of copywriting. So how do you […]

4 Reasons Why Local Business Owners Should Consider Hiring Freelance Copywriters

As a small business owner, you have a lot on your plate. Unlike your corporate counterparts, the average entrepreneur does everything from answering the phones to making sales calls. And when it’s time to make a copy for marketing and PR, local business owners attempt to do this too. But here’s the problem: Most small […]

The ABCs of Copywriting for Small Business Owners

Small business owners are often bombarded with messages about how they need to incorporate copywriting into their business, but seldom get anyone to really explain what copywriting means. Here is some help for those of you who have been struggling to understand what copywriting is and what it can do for your local business. What […]

Quick Tips to Creating Outstanding Videos for Your Small Business

Don’t hard sell trying to sell upfront to people is a big turn off. Instead, make your video copy about the benefits people receive if they buy your product or use your service. Make it personal talk about your experiences that your viewers will easily identify with. Sharing problems you’ve personally come across and how […]

How Facebook can boost your local business SEO

With Facebook achieving a Google page rank of 9 out of 10, your local business Facebook fanpages can easily clinch the top spots on the search engines if you know how to properly optimize your pages. Here are some ways to optimize your local business Facebook fanpage Use your primary keywords in your fanpage name […]

How to Use Image Content to Liven Up Your Local Business Facebook Fanpage

When most business owners think of adding content to their Facebook fanpage, they often limit themselves to just text and don’t maximize the potential of image content. Research has shown that people are more receptive to information that is presented in a visual pictorial format, so it is something to pay attention to. Here are […]