Internet marketers agree - content is king! It’s what keeps people informed, entertained and coming back for more. Most local business owners balk at creating content- they either hate writing or can’t seem to generate ideas for content. Here are some ideas to help you create great content:
Give the Facts
Look for facts that will educate your fans and try and communicate this information in a fascinating way. For example you can create a series of “did you know” articles or “world record” posts. Of course these facts should be relevant to your niche.
Tell A Story
Everybody loves a good story. Nothing grabs our attention like a well told story that’s relevant and entertaining. Look for stories about products and people in your niche.
People always want to be in the know about the latest gadgets, technology or updates. Be on the lookout for the latest developments in your industry and use that as material for your content. One way to do this is to sign up to Google Alerts; a service from Google that alerts you via email of the most up-to-date web and news content based on the topics chosen.
Create an Event Diary
This works especially well with the social nature of Facebook. Check the dates and venues for industry events that are happening both online and offline, and create a diary for the week or month and you’ll find your fans eager to receive the latest event list from your local business.
A must-have list
Every profession or trade has a must-have list of essential resources such as tools, ingredients, must-visit websites and blogs. As a local business owner, you can be creative and write different must-have lists after researching your niche. For example, a restaurant owner can create a table etiquette resource, a wine list or cutlery checklist. A gym owner can write on the essential things to have in your gym bag while a doctor can create a medical information check-list to have before going for surgery.
Keep content fresh and relevant as you expand your content library!
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