4 Tips on How to structure your backlinking campaign

Business owners often wonder how many backlinks they ought to build and how fast they should make them. Since search engines use backlinks as one method to determine a website's ranking, it is often tempting to rush out and get as many backlinks as possible for your business website. However, this mistake of building too many backlinks and building them too quickly can result in Google disregarding those links and even drinking your site.

Generally, it is best to start building backlinks slowly and build them up gradually over time. This is especially true if your website is brand new because building 1000 backlinks to a brand new site send warning signals to Google.

Your link velocity or the rate at which you build your backlinks is dependant on how competitive your keyword is. For example, local businesses operating out of large cities like Dallas, New York, Florida, or Chicago have more online competition than companies located in smaller towns. However, since most local search terms as not as competitive as other internet marketing keywords, 50 or so backlinks per week are adequate. You can then build up to a maximum of 500 backlinks per month for about 1-3 months until your website achieving Page 1 ranking on Google, then you can slow down your campaign to a maintenance mode.

When building your backlinks, the anchor text should be a combination of your keyword and the URL of your website. The split should be about 70-80%your keyword and 20-30% your URL. If your site has to say two keywords, then split the anchor text across those keywords so that your anchor text is 40% keyword 1, 40 % keyword 2, and 20% your website URL. Tracking backlinks by keeping a list of all the URLs of the website pages you have created a link on. This will help you in several ways: You will know which sites you have already used as a source of backlinks, so you don’t duplicate the backlinks, You will have a list of backlink sources you can use on another project, You can use the menu to create a second layer of backlinks. These are other backlinks that point to the first backlinks – this helps the first backlinks get indexed faster.

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