As a small business owner, you have a lot on your plate. Unlike your corporate counterparts, the average entrepreneur does everything from answering the phones to making sales calls. And when it's time to make a copy for marketing and PR, local business owners attempt to do this too. But here's the problem: Most small business owners aren't capable of producing the kind of copy that gets results. Good writing takes time and attention - two things that small and medium-sized enterprises can’t afford. Freelance copywriting makes a lot of sense for these businesses and can provide many benefits. Here are some key benefits:
You only need to hire a freelance copywriter when you need him/her. Freelancers generate sales and increase revenue without the salaries, benefits, and other expenses associated with a full-time hire.
Freelance copywriters usually bring fresh perspectives and fresh ideas to your local business and it is not uncommon for companies that typically manage their in-house. Freelancers often have an objective, non-biased view of your local business and can easily relate to how customers view your business.
Level playing fields.
Small businesses often have difficulty competing with large companies because they lack the resources to hire qualified personnel. Indirect hires level the playing field by giving small and medium-sized businesses affordable access to the same quality of writing the corporations use to create their copy.
Freelance copywriters will often specialize in a specific niche and have an intimate understanding of the products, services, professionals, terminologies and consumer data for that niche. By contracting a freelancer who specializes in your small business niche, you will find it easier to explain exactly what you need and more often than not experience more accurate and quick turnaround times from them.