\There is only one way to get Google to love your local business, and that is to give Google what it wants. That makes sense, doesn’t it? So what does Google want from you?
- Relevant Keywords: Google wants you to use keywords that match what people are typing into its homepage all day long. Think of Google as a broker that connects your customer's questions to your web content and think of keywords as the medium of currency.
- High-Quality Content: Google wants you to use high-quality content. It has an image and reputation to maintain and doesn’t want to be seen as a broker who connects users to rubbish. If your content is somewhat useless, article-spun rehash, that’s full of backlinks to websites that have absolutely nothing to do with your business and that gives no valuable information and help to users, Google will find you out and give your more worthwhile competitors better rankings than you. Your poor content will find you out!
- Google Wants to See Relevant Backlinks: They want to meet your friends. In other words, Google gauges your credibility by who you know. Ever heard of the saying that goes, “You can know a person by who they hang out with”? Well, the same philosophy holds on the internet. Remember that the “www” means World Wide Web i.e., a web of relationships between people using computers as a tool. You are not an island, so practice some excellent hospitality and choose the very best friends online. That way, you create a community of relationships that Google respects. Connect to quality forums, social networks, and websites that relate to your industry and your business.
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