Month: March 2020

Converting Website Visitors To Customers: Persuasive Copy Counts!

When you first built your website or had someone make it, you probably had high hopes. After a while, you notice traffic starting to drop, so you decided that it was time to revamp your site and add some fresh content. The question is, how do you convert site visitors (traffic) to customers? The answer, […]

The Importance of Building an Email List

All successful internet entrepreneurs agree that your email list is king. Your email list is a database of important contact information that enables your business: To keep in touch with your customers regularly and allows you to generate direct sales without going through any third party or indirect methods To have control over your customers […]

Develop a Unique Advertising Campaign: Use the Facebook Advertising Platform

With today’s technology usage on the rise, more businesses are jumping on the social networking bandwagon. They are taking advantage of the world’s fascination with social networking sites like Facebook. People are using Facebook to connect with their friends and family members and to meet other people who share their interests. Businesses can use those […]

Advantages of Creating a Fan Base on Facebook for Your Local Business

There are two ways to network on Facebook: Create a Group Page or Create a Fan Page. Creating a fan page for your local business has several advantages compared to a group page: You can have unlimited fans. Groups are limited to 5000 people only. If you think you might never reach 5000 people, think […]

Internet Marketing Terms Explained

Internet marketing terms can be quite confusing especially to anyone new to marketing their local business online. Here’s a list of terms with simple definitions to help you navigate the internet marketing landscape Above the Fold: This refers to the visible part of a webpage once it appears on the screen. Affiliate: This is an […]

How to Create a Google Analytics Account for Your Local Business Website

Web analytics is a key component of your local business website. You may be wondering what exactly web analytics means. In simple terms it means the analysis of your website using both quantitative and qualitative data to measure the performance of your website. In other words it gives you vital statistics about your website. There […]

How Google Analytics can Track your Local Business Keywords

One of the little known features of Google Analytics is the Auto-Tagging feature which helps measure the performance of your keywords. This is especially useful if you use PPC marketing methods since it will help you see which keywords are resulting in the most conversions. Auto – Tagging also automates your keyword tagging by linking […]

Local Business and SEO: Start an SEO Marketing Campaign With Keyword Research

Local business owners who succeed with SEO marketing can compete in an ever-changing marketplace, and can keep their businesses operating and thriving, even during challenging times like these. If you’re new to SEO, it is understandable that you’ll have a lot of questions. When we talk about how SEO works, there is a lot of […]

How To Use Local Business Ads To Generate More Email Opt-Ins

Did you know you could rent someone else’s email list and promote your free offer that would result in a surge of new email opt-ins for your local business? Well, that is the theory behind how solo ads work. It simply allows you to leverage the existing list of another business to send out one […]

4 Reasons Why Local Business Owners Should Consider Hiring Freelance Copywriters

As a small business owner, you have a lot on your plate. Unlike your corporate counterparts, the average entrepreneur does everything from answering the phones to making sales calls. And when it’s time to make a copy for marketing and PR, local business owners attempt to do this too. But here’s the problem: Most small […]