Month: February 2020

4 Copywriting Principles to Use to Create Your Facebook Ad Body Text

Writing a Facebook Ad for your local business can be quite tricky when you consider that you only have a135 character limit within the body text section to convince your readers to click through. So how can you write compelling ad copy in 135 characters? The best place to learn effective strategies to create your […]

3 Ways to Automate Your Facebook Page

One of the problems with social marketing such as Facebook is the sheer amount of time you spend engaged with updating content. It’s effortless to find yourself overwhelmed with spending every waking moment updating your status, posting new videos, writing new articles. Here’s how to set it all up automatically so that your Facebook account […]

How Facebook can boost your local business SEO

With Facebook achieving a Google page rank of 9 out of 10, your local business Facebook fan pages can easily clinch the top spots on the search engines if you know how to optimize your pages correctly. Here are some ways to optimize your local business Facebook fan page Use your primary keywords in your […]

4 Reasons Why Local Business Owners Should Consider Hiring Freelance Copywriters

As a small business owner, you have a lot on your plate. Unlike your corporate counterparts, the average entrepreneur does everything from answering the phones to making sales calls. And when it’s time to make a copy for marketing and PR, local business owners attempt to do this too. But here’s the problem: Most small […]

Optimize Your Blog For Google: A Guide For New Bloggers

Your small business has finally gone online, and you’re starting to see some success – congratulations! Let’s take a few minutes to discuss blogging as a tool for marketing your products and services. I have found, in talking to business owners, that there is some confusion about blogs – what they are, why they exist, […]

SEO Terms Defined

One of the most confusing aspects of marketing your local business online is trying to understand the various internet marketing terms. Here are some SEO terms and their definitions to help shed some light. SEO – this stands for Search Engine Optimization and is a general term used to describe methods and strategies that will […]

How to use offline feedback forms to collect positive reviews

One of the challenges small business owners have is collecting positive customer reviews in an online format. Here are a few reasons for this: Customers often give a majority of their feedback verbally at the offline place of business spontaneously. Customers will often completely forget to leave a review online once they leave the business […]