Month: February 2020

Google Places: A Great Way to Get Your Business Noticed For Free

You know your small business exists. You probably spend a good portion of every day running it! The question is, how can you get people who have never been there before to notice you? Google Places is one great way to do it. Whether you are on a well-traveled corner, or if you’re tucked away […]

Does Your Company Need Social Media Marketing?

You’ve heard all the buzz, and your curiosity has been piqued. What in the world is social media marketing, and, can your company benefit from it? What is Social Media Marketing? In a nutshell, social media marketing is a form of marketing your business via platforms labeled “social media.” Sites like Facebook, Twitter, Foursquare, and […]

Why negative reviews may actually be a GOOD thing for your small business

Every business owner wants to read glowing online reviews about their business. After all, great online reviews are proven to have a positive effect on the company’s bottom line. However, a few less than perfect reviews may be a good thing for your business for the following reasons: 1. Believable If you have a 100% […]

What is online reputation management and what does it mean?

There’s been a lot of talk about online reputation, and as a small business owner, you may have probably had several internet marketing consultants contact you offering this service. But what exactly is online reputation? This article looks at the definition of the term and how it applies to your small business. Online Reputation refers […]

What does online reputation management involve?

There are several activities involved in managing your business’s reputation online each of which must be part of a carefully considered marketing strategy: 1. Creating your online branded image- this involves being visible online using resources under your control such as having your website, blogs, social media accounts, business directory listings, web 2.0 sites, syndicated […]

Every Small Business Should be Managing Their Online Reputation

One of the biggest mistakes any small business owner can make is to believe they don’t need to engage in online reputation management, just because they run a small business. Nothing could be further from the truth. The very fact that you run a small business makes it all the more imperative to manage your […]

How to handle negative online reviews about your small business

Negative reviews can really be stomach curdling to read for any small business owner. “Your Company sucks.” “My order got messed up and it’s your fault.” “I will NEVER order anything else from your business.” “Do your employees know how to spell C-U-S-T-O-M-E-R S-E-R-V-I-C-E?” Without a doubt, any business large or small has it’s share […]