Month: January 2020

How a Local Business Can Get Higher Rankings on Google Places

Google Places has always been an essential part of local business SEO, but the release of the Google Places App for the iPhone has now made it an absolute must for every local business to get listed. This means that local search on the world’s largest search engine just got a whole lot easier for […]

Creating Content for Your Local Business Website: Product Reviews

Most people often struggle in creating content for their local business website. It often seems that you have written every article possible but have you tried writing product reviews? Product reviews provide an unending source of content because you can write reviews on so many products and services in your niche. You can write individual […]

Tips To Choosing The Right Image For Your Facebook Ad

So you’ve heard that Facebook is the biggest and most popular social media site and you figured that your local business could do well to advertise on this website behemoth and draw traffic to your local business shop or site. So how exactly do you get started? Today we look at choosing the right image […]

This Free Facebook Tool Can Tell You If You Have A Market Or Not

One of the biggest mistakes local business owners make when marketing on Facebook is overlooking the fact if there really is a market for their products and services within the site. They overlook the eternal business principle of first finding a market of hungry buyers because if it doesn’t exist, there is no way of […]

How Your Facebook Fans Can Advertise Your Local Business For Free

One of the secrets to growing your local business Facebook page for free is through the existing fans. Using the following strategies you can turn them from passive followers into raving ambassadors, providing free advertising for your business 1. Engage with your Fans Having a fan page isn’t all about numbers but about relationship and […]

How to Link Your Local Business Website to Your Facebook Page

A mistake local business owners often make with their social media strategy is failing to link their social media accounts to their website or blog. They often treat these two as totally separate entities, yet when connected together they can generate more traffic and leads to their business whilst also saving them time and effort […]

Facebook Ads vs. Google Ads: What’s The Difference?

For a long time Google dominated the internet scene and many business scrambled to get their marketing campaigns on Google Adwords. However there is a bigger player in town, namely Facebook and everyone seems to be rushing to advertise there. But what exactly is the difference between Facebook Ads and Google Adwords? Knowing the difference […]