2 Easy Tips on How to Improve Your Local Business Facebook Fanpage

Having a Facebook fanpage for your local business is a wise internet marketing strategy
that leverages on the popularity of social media. But not every fanpage is properly
designed and optimized to generate more leads. Here are a few tips on how to improve
your local business fanpage.
1. Create Landing Pages
It is possible to create specific landing pages right on your Facebook fanpage just as
you do on your website. As you know, landing pages are an effective means of
getting conversions as they provide a distraction-free call to action. You can create
opt-in pages, coupon or free deal pages, welcome pages or whatever landing pages
that suits your business. Furthermore you can direct different users to land on specific
pages based on where they are coming from. For example, if you created a Facebook
ad asking people to join your fanpage, you can take them to a landing page that asks
them to click like to become a fan. Or if you are directing traffic to your free report in
exchange for their email address, you can link them to an opt-in landing page.
2. Profile Image
Most local business owners make the mistake on not capitalizing on the profile image
on their Facebook fanpage, yet it is the most commanding and attractive feature of
any fanpage. The ability of graphic images to capture a Facebook users attention
outranks any status update, yet few local business fanpages really take advantage of
this. The profile image should be bold and bright and use all the allocated space for
the best exposure. You can also include text and arrows within the profile image to
point users to your content or point them to a call to action. For example, you can use
text and arrows to point non-fans to ‘like’ your fanpage and become a fan. Or you can
use text and arrows pointing fans to your free coupon link.